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Globalization

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LONG TERM STRATEGIES AND GLOBALIZATION STUDENT NAME: COURSE: UNIVERSITY: INTRODUCTION Globalization ❖ Is the integration of cultures, trade, technology, investment, etc. ❖ It occurred due to the expansion of internal trade ❖ It has expanded the markets, boosted development internationally, and provided affordable resources CONTINUATION Reasons for globalization ❖ Low production cost ❖ Opportunities for growth ❖ Management of risks ❖ Gain competitive advantage EFFECTS OF GLOBALIZATION ON STRATEGIC MANAGEMENT Expanded Market ❖Expansion of a business’s market ❖Many number of consumers ❖ Reputation of the brand is boosted ❖Worldwide networking ❖Future opportunities CONTINUATION Cheaper Resources ❖Cheap Labor ❖Outsourcing ❖Lower Production Costs ❖Increased Profit ❖Mass Production HOW STRATEGIC ALLIANCES CAN FACILITATE GLOBAL STRATEGIC GROWTH •Alliances •Are established by the businesses offering similar products in one market •There is sharing of the business cost •The is an expansion opportunity for businesses HOW STRATEGIC ALLIANCES CAN FACILITATE GLOBAL STRATEGIC GROWTH • Merits of alliances • Winder access to the market • Increased sales and revenue • Extended channels for distribution of products • Extended skills THREE TYPES OF INNOVATION ❖Incremental Innovation ❖ Existing Products / Product Line ❖ Series of Small Improvements ❖ Maintaining Improvements over Time THREE TYPES OF INNOV ...
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