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Nike 2

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User Generated
Subject
Marketing
School
International American University
Type
Homework
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1
Running Head: NIKE
Nike
Student Name
Institution
Affiliation
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NIKE
The brand is strongly recognized globally with a memorable name. The name Nike is
unique and easily pronounced. The swoosh symbol is recognized easily by anyone at a glance.
Almost 31% footwear market of athletics is under Nike, which ranks Nike at the top of the table
(Baker & Saren, 2016). With such a vast market through athletics, most people recognize the
brand increasing its sales annually. Consumers get the product since it has a healthy reputation
internationally.
The form of promotion used by the brand is a key success factor helping Nike. Nike
induces its consumers with a marketing strategy with the aim of a wonderful brand image by
distinctive advertising. It has taken part in most-watched sports events around the world. It
applies an effective emotional adverti8sing strategy to build loyalty; as long as there is a clear
identification of a hero and an enemy, then the emotional branding can begin. The iconic
relationship between Nike and sportsmen such as Michael Jordan benefits the company's sales
(Brohi et al., 2016). It was teamwork between the brand and the player to achieve the design of
the Air Jordan shoe.
The marketing positioning is a noticeable factor leading to the success of Nike. It is
commonly believed through research that brand perception affects the decision of the customer
to acquire a good (Kotler, 2011). However, Nike always meets the consumers' expectations by
having a sporty feeling of confidence, just as its tag "just do it". So Nike has become a necessity
for sport event attires. They have also included famous sports heroes to appeal their brand to
young people. According to Zhijiang (2020), more than 45% and 20% of the fiscal year 2020 of
Nikes footwear were produced in Vietnam and China, respectively. The low cost of manufacture

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1 Running Head: NIKE Nike Student Name Institution Affiliation Date 2 NIKE The brand is strongly recognized globally with a memorable name. The name Nike is unique and easily pronounced. The swoosh symbol is recognized easily by anyone at a glance. Almost 31% footwear market of athletics is under Nike, which ranks Nike at the top of the table (Baker & Saren, 2016). With such a vast market through athletics, most people recognize the brand increasing its sales annually. Consumers get the product since it has a healthy reputation internationally. The form of promotion used by the brand is a key success factor helping Nike. Nike induces its consumers with a marketing strategy with the aim of a wonderful brand image by distinctive advertising. It has taken part in most-watched sports events around the world. It applies an effective emotional adverti8sing strategy to build loyalty; as long as there is a clear identification of a hero and an enemy, then the emotional branding can begin. The iconic relationship between Nike and sportsmen such as Michael Jordan benefits the company's sales (Brohi et al., 2016). It was teamwork between the brand and the player to achieve the design of the Air Jordan shoe. The marketing positioning is a noticeable factor leading to the success of Nike. It is commonly believed through research that brand perception affects the decision of the customer to acquire a good (Kotler, 2011). However, Nike always meets the consumers' expectations by having ...
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I was having a hard time with this subject, and this was a great help.

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