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Expansion Plan

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1 Running head: EXPANSION PLAN Expansion Plan Institution: Date: EXPANSION PLAN 2 With the need to increase market and sales, firms look to venture into foreign markets. The decision to expand abroad, however, is not a walk in the park and an organization has to consider a lot of factors prior to making a choice. The global market has become competitive, and firms need to ensure that they have what it takes to compete while remaining relevant. While expansion to a new market offers many benefits, it can also lead to disadvantages. As such, it becomes important for a company seeking to expand abroad to come up with a good expansion strategy after thorough research of the cultural, political, economic and environmental factors in the new country. This paper, therefore, seeks to examine an expansion plan to the Swedish market. Country for expansion Sweden is a country with a booming economy and was recently ranked as the top nations for business by Forbes. Ideally, the state has the lowest national debts among the European Union nations, and its inflation is low and stable. Also, its banking system is healthy, and its economy is a developed export-oriented. Besides, Sweden has less government regulation which makes it an ideal market for the expansion of the organization in question. Reason for Expansion The reason for planning to expand to Sweden is because of the healthy condition of the Sweden economy. Arguably, the nation is among the best countries in the European Uni ...
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