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Pop Tart Ppt Reviewed

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CAMPAIGN FOR POP TARTS By student’s name Course Name Professor’s Name University Name City Date Brand History Since 1964, when they were first produced, Pop tarts are the biggest breakfast cereals of all time(Kellogg Company News Room, 2018). Pop Tarts target the whole family offering convenience for the fast moving life, but is still the kid’s most loved brand(Kellogg Company News Room, 2018). Brand History 1964 Pop Tarts are first produced. Released in four different flavors(Kellogg Company News Room, 2018). 1967 Official release in frozen form(Kellogg Company News Room, 2018). Strategic Theory Initial adverts targeted the young kids’ parents. However, as time went by, they changed the strategies to focus on the kids. Today, Pop Tarts enjoys huge marketing success due to its specific strategy, targeting not to reach many people, but to reach the right group. Today, pop tarts lead the pack in advertising by innovative marketing strategies that create a buzz around their products. (Insights 2018) Brand Values and Tone of Voice  Brand values are convenience and convincing.  Tone of voice of the brand is casual and enthusiastic. Brand Communication History 1967 https://www.youtube.com/watch?v=nkctgueinRY 1970 Milton the Toaster https://www.youtube.com/watch?v=lpl_VSLpCzA Brand Communication History  1989 https://www.youtube.com/watch?v=V5rkW2YNp1k  1999 https://www.youtube.com/watch?v=Rzs-N_dAIQE Brand Communication History  2004 The ...
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