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Brand Management

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Brand Management1 BRAND MANAGEMENT Student’s Name Course Professor Institution City Date Brand Management2 Brand Management Introduction Coca-cola Company Coca-cola is a beverage corporation that is multinational and has its origin in America. It is a manufacturer, a retailer, as well as a marketer of it, made products. The first flagship product of the company was coca cola which was established at around 1886 by John Stith who was a pharmacist as at that time. The coca cola brand is a soft drink that is carbonated, but it was initially produced as a patent medicine (Sauerbronn and Faria 2018, p.56). The company has its headquarters in Atlanta in Georgia. The company is in more than 200 nations and distributes and manufactures more than 350 brands which it sells in these countries. Coca-Cola Company is dominant in the market of the soft drinks in all over the world. The trademark of the company is the red and white color which is the best-known symbol of most of its products (Temporal 2010, p. 78). The top of its soft drinks in the world includes Fanta, Diet Coke, and sprite. Besides the carbonated beverages, the company has other products such as Fresca, cherry and vanilla coke. The sports drinks that are produced by the company include the Aquarius and the Power Rade. It is also a manufacturer of the juice drinks such as the Five Alive, minute maid as well as Fruitopia. It also has some bottled water with the most popular being Dasani. The company has the mission of ...
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