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# QNT 561 Week 2 Learning Team Assignment - Business Research Project Part 1

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Business Research Project Part 1: Formulation of the Research Problem
Names
QNT/561
Date
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BUSINESS RESEARCH PROJECT PART 1: FORMULATION OF 2
Business Research Project Part 1: Formulation of the Research Problem
Organization
A. Dunham Designs
Independent Variable
The independent variable is the length of the display and the material used. The length of
the display is either permanent or temporary, and the display materials are either wood and metal
or corrugate and plastics, respectively.
Dependent Variable
The dependent variable is the length of time the product will stay on display, and the
sales from the display. The dependent variable is dependent on the length of the display and type
of material used.
Background, Problem and Role
Dunham Designs is a manufacturing firm that produces advertising displays for retail
businesses in the U.S. Dunham Designs produces both permanent and temporary displays.
Temporary displays are usually made of corrugate or plastic materials, while permanent displays
are comprised of wood, metal, and a touch of neon display. The independent variable that is type
of material and whether the display is permanent or temporary is used to predict the dependent
variable, the total length of display time and sales from the display.

BUSINESS RESEARCH PROJECT PART 1: FORMULATION OF 3
Dunham Designs has noticed a decrease in its sales, and is trying to understand the cause
of these events. Dunham Designs produces both temporary and permanent displays; however,
permanent displays generate more revenue for Dunham Designs compared to temporary
displays. Dunham Designs can perform an observational study on the effectiveness of permanent
and temporary displays, along with the materials used, on the sales of the specific products.
Using this information, it can convince its clients to implement more permanent displays, if the
research results indicate so. Or, it can use the information to forecast demand and streamline its
manufacturing process for lower production costs.
Team A is designated to understand the relationship between the independent and
dependent variables for Dunham Designs. By monitoring the dependent variable – longevity and
sales from displays – the future of Dunham Designs in terms of success can be predicted. The
research question will help in the investigation of the effectiveness of the displays.
The time the display for a product stays on, and the sales from that display is dependent
on the type of display used – materials and time period. At a retail business, understanding
whether sales will increase or decrease based of the type of display used is very important.
Research Question
Is there a relationship between the sales of a product and the longevity of the product’s display
with the type of material used and time period of the display?
Hypothesis Statement
The following research questions are null and alternate hypotheses

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