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Digital Marketing

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Running Head: DIGITAL MARKETING Pampers social media marketing Name Institution 1 DIGITAL MARKETING 2 Introduction Digital marketing is a strategy that uses online marketing efforts to market products and services. In online marketing, businesses use digital platforms such as Google search, emails, company websites and social media channels such as Twitter and Facebook to reach their target customers via the internet. Digital marketing extends to other channels that don’t use the internet. This paper provides an analysis of digital marketing efforts used by Pampers through social media to market it brand and while also making recommendations on changes that Pampers can make to improve the brand’s digital presence. Pampers is brand in the united states that deal with baby products. Pampers brand concept emerged in the 1950s when Victor Mills, an employee for Procter & Gamble sought for better diapers for his grandson. Since it emerged, Pampers has been the best-selling brand on baby products. Social media platforms. Pampers uses social media platforms such as Facebook, Twitter, and YouTube to reach its target customers worldwide. Pampers social media platforms align with brand’s market target as it targets social media users who in most cases are young parents between the ages of 24-35. Pampers social media marketing aims at positively influencing its online reputation as well as humanizing the brand to social media users (Strauss,& Frost, 2018). It also aligns wit ...
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