Diagon Alley Magic Company Ltd On February 9, 2021, Harry Potter, the materials manager of the Diagon Alley Magic Company Ltd in Diagon Alley UK, was preparing for the next meeting of the continuous improvement team. Recent supply problems had threatened to close down the magic broom assembly line and Harry’s task was to propose a workable and cost-effective solution. Diagon Alley Magic Wand Company Ltd. DAMC, Ltd, UK’s only Magic manufacturer in 2020, produced a variety of magic equipment for the domestic and export markets and also distributed imported magic potions, magic robes, magical menagerie, wizarding equipment, and broomsticks, etc. Total sales amounted to around $500 million, of which about 40 per cent were exported to 80 different countries. DAMC was organized into four divisions: wands, broomsticks, clothing and potions. A major recent initiative had been the establishment of the broomstick assembly plant in Godrick’s Hollow, Ireland, had developed a reputation for innovative technology in both broomstick product and its process design. One of its recent successes was the 2020 “Smart Drive” electronically advanced direct-drive broomstick using the world’s first telepathically controlled motion. The Materials Manager Department Supply of raw materials and component parts was a significant challenge at DAMC. Ireland’s small size (a country with only 5 million people) and remote location meant that local supply was limited and many requirements had to ...
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