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Business Plan
Wellgate Fisheries Private Limited
28 December, 2010
Saiful Islam Bablu | ID:082011106 |
Contents | Page number |
Executive Summary | 2 |
The Company | 3 |
Our Vision | 3 |
Our Mission Business Concept | 3 |
Type Of Ownership | 3 |
Products OFFERING | 3 |
Processing Of The Fishes | 5 |
Customer Pain Points | 8 |
Value Proposition | 9 |
Organization Structure | 9 |
Operational Plan | 10 |
Plant Location, Building And Layout | 10 |
Machines Use For Fish Processing | 11 |
Marketing Plan | 13 |
Market Analysis | 13 |
Competitors | 15 |
Marketing Strategy | 16 |
Promotion | 16 |
Distribution Channel | 17 |
Pricing Strategy | 18 |
Strategic Plan | 18 |
Competitive Strategy | 18 |
Key Success Factors | 18 |
Future Products And Services | 19 |

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Risk Management | 19 |
SWOT Analysis | 19 |
Financial Plan | 20 |
Breakeven Analysis | 20 |
Appendix | 21 |
I.EXECUTIVE SUMMARY
Processed fish have been considered a widespread industry since a very long time. Frozen foods are the
second largest export sector of the economy. The massive natural resources available in Bangladesh
make this sector particularly promising for us to make invest . Export oriented fish processing plants
produce Fresh Water shell On (FWSO), Sea Water shell On (SWSO), shrimp products under the most
hygienic and sanitary condition under the supervision, control and guidance of foreign trained handling
& processing experts. At all levels, USFDA registrations and directives of the European Communities
concerning the production and exportation of frozen foods are strictly followed.
Loose packaged fish available in local market has led to the dissatisfaction among the customers
because of its unavailability in proper packaging. This dissatisfaction provides a window of great
opportunity for hygienically processed and packed fish which satisfies the need of the customers.
Excel Fisheries Private Limited Company will make use of modern technology and will offer hygienically
packed fish. Hygienic fish with a good quality will be the USP of the company. This property will make
the company vastly superior to the currently available loose packaged fish market.
According to the market survey consumers won’t mind paying a premium if they are provided
hygienically processed and packaged fish. Excel Fisheries Pvt Limited will be marketing the product by
giving advertisements in the newspapers and commercial ads for the television.
The entrepreneurial team consists of Director Strategy, Production Manager, logistics Manager,
Marketing Manager and Quality control Manager. The team members know each other for several years
and are highly compatible.
A pilot plant would be set up in Jessor and will be functioning from June 2011 Manufacturing will include
in-house function like filleting, trimming and packaging of fishes.
The project will require funding from Venture Capitalists as well as bank.
II. THE COMPANY
OUR VISION:
To be one of the leaders in hygienically processed and packaged fish products supplier in Bangladesh.
OUR MISSION:
While our vision defines our destination, our core values serve as our roadmap guiding our actions.
Driven by our vision, our mission is to build trust with customers and make us stand out brand among

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Business Plan Wellgate Fisheries Private Limited 28 December, 2010 Saiful Islam Bablu | ID:082011106 | Contents | Page number | Executive Summary | 2 | The Company | 3 | Our Vision | 3 | Our Mission Business Concept | 3 | Type Of Ownership | 3 | Products OFFERING | 3 | Processing Of The Fishes | 5 | Customer Pain Points | 8 | Value Proposition | 9 | Organization Structure | 9 | Operational Plan | 10 | Plant Location, Building And Layout | 10 | Machines Use For Fish Processing | 11 | Marketing Plan | 13 | Market Analysis | 13 | Competitors | 15 | Marketing Strategy | 16 | Promotion | 16 | Distribution Channel | 17 | Pricing Strategy | 18 | Strategic Plan | 18 | Competitive Strategy | 18 | Key Success Factors | 18 | Future Products And Services | 19 | Risk Management | 19 | SWOT Analysis | 19 | Financial Plan | 20 | Breakeven Analysis | 20 | Appendix | 21 | I.EXECUTIVE SUMMARY Processed fish have been considered a widespread industry since a very long time. Frozen foods are the second largest export sector of the economy. The massive natural resources available in Bangladesh make this sector particularly promising for us to make invest. Export oriented fish processing plants produce Fresh Water shell On (FWSO), Sea Water shell On (SWSO), shrimp products under the most hygienic and sanitary condition under the supervision, control and guidance of foreign trained handling & processing experts. At all levels, USFDA registrations and directives ...
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