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Strategic planning

Strategic planning

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STRATEGIC MANAGEMENT

ONLINE SALON SERVICE

(K3’S Digital Salon)

Brief Background

An online salon is having an appointment on the website or account of the owner of a salon to

have a schedule of when they want to have service. Due to the current situation where there is a

pandemic, and it is dangerous to go out and interact with people and fear of being infected, almost

everyone just stays at home, so how people still pampered themselves, like getting a haircut , facial

and other beauty care.

Our team decided to build an Online Beauty Salon business where they can just make an

appointment on the page or website of the business, then they can schedule in advance. This service

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is very applicable for those people who are afraid to go out but want to maintain their body care

so that they don't have to leave their house and are assured that they are safe from the virus.

In building an online salon there are challenges that can be faced such as misunderstandings in

some information like correct scheduling, correct address, contact number or even the names of

clients. lack of website or social account search for customers that can lead to the encounter of

fake accounts or website that will affect the business profile and dealing with or having a fake

identity just to fool around, but there are still many benefits that can be obtained by booking an

online salon such as having a schedule in advance and being able to manage their time. You don't

have to go out of the house just to get a salon because the service will go to the houses, easy

payments by online payments method, easy to choose what style they want to be serviced by

providing pictures of style and design of all K3'S Digital Salon offers and ensuring that all staffs

are following health protocols.

K3’S Digital Salon Strategies.

7ps ( Product, Price, Promotion, Place, Process, Physical Evidence and People)

Product- K3’S Digital Salon service with different offers:

✓ Hair-Cutting, Coloring and Styling

✓ Waxing and other forms of hair removal

✓ Nail Treatments

✓ Facials and Skin care treatments

✓ Make-up

Price

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STRATEGIC MANAGEMENT ONLINE SALON SERVICE (K3’S Digital Salon) Brief Background An online salon is having an appointment on the website or account of the owner of a salon to have a schedule of when they want to have service. Due to the current situation where there is a pandemic, and it is dangerous to go out and interact with people and fear of being infected, almost everyone just stays at home, so how people still pampered themselves, like getting a haircut , facial and other beauty care. Our team decided to build an Online Beauty Salon business where they can just make an appointment on the page or website of the business, then they can schedule in advance. This service is very applicable for those people who are afraid to go out but want to maintain their body care so that they don't have to leave their house and are assured that they are safe from the virus. In building an online salon there are challenges that can be faced such as misunderstandings in some information like correct scheduling, correct address, contact number or even the names of clients. lack of website or social account search for customers that can lead to the encounter of fake accounts or website that will affect the business profile and dealing with or having a fake identity just to fool around, but there are still many benefits that can be obtained by booking an online salon such as having a schedule in advance and being able to manage their time. You don't have to go out of the house just to ...
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