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P603 Visual Analysis Of Coke S Advertisements

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Running head: VISUAL ANALYSIS OF COKE'S ADVERTISEMENTS Visual Analysis of Coke's Advertisements Institution Affiliation Date 1 VISUAL ANALYSIS OF COKE'S ADVERTISEMENTS Coca-cola is one of the companies that have managed to use visual appeals in the coke’s advertisements. One of the most appealing advertisements is that which shows three plastic Coke bottles with personalized names which are Aimme, Bobby, and Zack. Also, the bottles are placed in a well-balanced position. The personalized Cokes illustrates that they can be enjoyed and shared with different people as a way of enjoying the magical moments. The central idea of the visual appeal in the advertisement illustrates how coke creates an enjoyable moment when it is shared with people from different diversities. From the image, one can say those simple things like sharing, end up becoming special moments. Coke’s main focus is creating visual appeals that convey the emotions of happiness, love, and diversity in order to enhance the statement that they value their customers. The major element used in the visual appeal is the cool colors which illustrate that Coke creates cooling refreshment. The colors coke-red and white ...
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Very useful material for studying!

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