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Swot Analysis Of Botanical Bounty

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Wilmington University
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SWOT Analysis of Botanical Bounty Submitted by: What is a SWOT analysis?  It is an internal study, undertaken by an organization to identify its strong and weak points while also determining the organization’s existing external opportunities and threats to its sustainability  The term SWOT is an acronym for the four main pillars of the evaluation (Strength, Weakness, Opportunity and Threats)  It is used by a company to curve its niche in its business environment Case Study: Botanical Bounty  It is a perennial farm that grows a variety of medicinal plants  It is family-owned, and based in Oregon  It started two years ago, as a hobby for the owners who also happen to have training on plant biology  It has enjoyed considerable growth ever since its inception Why Botanical Bounty?  Its hierarchy has a unique combination of the necessary passion for horticulture and business management  It has narrowed down its products to 4 essential plant species used in medicine: Echinacea, Ginseng, St John’s wort and Ginger. These are mostly used as dietary supplements  There is a growing demand of their products by supplement companies  It has strong but achievable objectives in the botanical market: ❖ To be a leading supplier of botanical perennials in the health industry ❖ To reach a point of overflowing profitability How IT can be applied in Botanical Bounty  Incorporating digitized record keeping should improve the ...
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