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Consumer behavior towards food ordering mobile apps

Consumer behavior towards food ordering mobile apps

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Post Graduate Major Project Consumer Behavior Towards Food Ordering Mobile Apps: A Study in Kampar, Malaysia. 1 Contents Abstract: .................................................................................................................................................. 3 Chapter 1: Introduction.......................................................................................................................... 4 1.1 Research Background ................................................................................................................... 4 1.2 Research Rational ......................................................................................................................... 4 1.3 Problem Statement ...................................................................................................................... 5 1.4 Research Objectives ..................................................................................................................... 6 1.5 Research Questions ...................................................................................................................... 7 Chapter II – Literature Review ............................................................................................................... 8 2.1 Definitions of Definitions of Key Concepts .................................................................................. 8 2.2 Critical review of key theories .................................. ...
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