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Role of Technology
Role of Technology
BIS 318
August 19, 2011
Role of Technology
In this paper the subjects to describe are how technology is utilized in retail environment, how
has impacted the retail business and customers, and will address the most critical technologies in
the retail today.
Technology in Retail Environment
Consumers have choices on what and where to buy their goods. Retailers have many choices in
the business activities when involved in selling goods to consumers for their families, personal,
and household use to increase their revenue. It includes sale from meals at restaurants, movie
ticket, cars, etc. Retail is the last stage of the distribution process, and consists of sale
merchandise from a fixed location such as boutique, department store, or by mail for a direct
consumption by the customers. Consumers also have choices in decide what and where to
purchase their goods. Retailers decide how to bring customers’ business to increase revenue and
trying to find the way to reduce cost.
Technology is something that people cannot escape from. It plays a big role in most aspects of
our lives, and answers many of Mankind problems. Is very importance because always directs
for easiness in our lives, and aims comfort of use in whatever form it is. Technology helps
retailers and allows the company keeps up with the inventory, customers’ satisfaction, the chain
management, and loss prevention. “Because of the advancement of computers, now is easier to
develop customer database with the information of people’s attributes and shopping behavior”
(Berman B. & Evans J.R. 2007, p. 19). One of the largest thing that technology change in retail is
scheduling. In the pass cashier and businesses know what they purchased and how many people
can be allows in the restaurant during the time of the day. The system allows the restaurant to
knowhow many people will come for lunch. This will help the manager in trying to figure out on
how many staff he or she may need, and this will help the business by keeping the labor cost
down.
Without point-of-sale (POS) software system, retail management depend on manuals calculators
to calculated their taxes, inventory levels, and receipt. The POS system today, automates, and
track information about the inventory transactions. Valuable performance indicators, like
multiple credit transaction, voids, and price overrides are retrieved from the point-of-sale and can
help managers in the lost prevention effort. Inventory management technology tracks
information on the products in possession of the retailer allowing the manager to track movement
of items, and inventory. Today’s managers are more informed, and they can respond faster to
lower cost related to inventory and changes in demand. This will also gives the company an

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Role of Technology Role of Technology BIS 318 August 19, 2011 Role of Technology In this paper the subjects to describe are how technology is utilized in retail environment, how has impacted the retail business and customers, and will address the most critical technologies in the retail today. Technology in Retail Environment Consumers have choices on what and where to buy their goods. Retailers have many choices in the business activities when involved in selling goods to consumers for their families, personal, and household use to increase their revenue. It includes sale from meals ...
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