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Running head: ARTICLE SUMMARY 1 Article Summary Institution Name ARTICLE SUMMARY 2 Journal of Advertising Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies Author: John Deighton In this article, the author exposes his existing knowledge concerning advertising as a profession that has been existing for long. According to the author, advertising has evolved from the normal marketing activities to a digital profession due to the advancement in technology. Companies are heavily investing in technology in order to provide the offer the best advertising services to their clients. Of notable example in the article is the WPP agency group of companies that offer marketing services who have highly invested in the industry. The author, therefore, perceives advertising as a profession. Other companies that are seen to pursue other business ventures have changed and are offering advertising services. Such companies include IBM, Deloitte and Accenture which are known to offer Information Technology products. It is thus difficult to differentiate between advertising, media communication, data investment and communication using digital interfaces. Though the advertising profession had taken a period of many decades without notable changes, it has been revolutionized drastically by the advancement in Information Technology and other capabilities that are being propagated by the large quantity of information available in this er ...
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