Access over 20 million homework & study documents

Gitman Brothers Case Study

Content type
User Generated
Subject
Business
School
Campbellsville University
Type
Homework
Rating
Showing Page:
1/7
Running head: GITMAN BROTHERS CASE STUDY
Gitman Brothers Case Study
Student’s Name
Campbellsville University

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/7
1
GITMAN BROTHERS CASE STUDY
Gitman Brothers Case Study
Introduction
As a business owner, one aspires for his/her website to be readily available whenever a
customer searches for the products the business deals in. the Gitman brothers case study
explores how to build a website that works, position it effectively and promote it, enable
customers to understand and track their search results, and effectively use appropriate
keywords when searching for items on the website. This paper will explore how to design an
effective new website, different search engine optimization strategies, website upgrade
evaluations, and social media promotion strategies based on the case study.
1. Develop a list of at least five search engine optimization strategies to help Gitman Brothers
move up in search engine results.
Link-Building: This is the process of obtaining external links and linking them to the
company website to ensure that the website’s ranking among search engines improves. This
is a complicated process, and it requires leaders to share different links with the main
company website and guest blog on other websites to ensure they have a record of the
company website’s links. It should be a regular process that entails the organic building of
external links to come up with accurate and original content essential for linking and
referencing by other websites, hence boosting the website credibility and SEO ranking
(Gamble et al., 2018).
Search engine optimization plan: Selecting a few keywords and loading them into a website
is not sufficient anymore, and a plan is needed to outline the expected goals and detail the
basic elements that should be available in every search page, including hashtags, body
content, page titles and descriptions, and links, among others. Moreover, the plan should
contain long-tail, short-tail, and branded keywords for appropriate targeting and profiling

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/7

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 7 pages?
Access Now
Unformatted Attachment Preview
Running head: GITMAN BROTHERS CASE STUDY Gitman Brothers Case Study Student’s Name Campbellsville University 1 GITMAN BROTHERS CASE STUDY Gitman Brothers Case Study Introduction As a business owner, one aspires for his/her website to be readily available whenever a customer searches for the products the business deals in. the Gitman brothers case study explores how to build a website that works, position it effectively and promote it, enable customers to understand and track their search results, and effectively use appropriate keywords when searching for items on the website. This paper will explore how to design an effective new website, different search engine optimization strategies, website upgrade evaluations, and social media promotion strategies based on the case study. 1. Develop a list of at least five search engine optimization strategies to help Gitman Brothers move up in search engine results. ➢ Link-Building: This is the process of obtaining external links and linking them to the company website to ensure that the website’s ranking among search engines improves. This is a complicated process, and it requires leaders to share different links with the main company website and guest blog on other websites to ensure they have a record of the company website’s links. It should be a regular process that entails the organic building of external links to come up with accurate and original content essential for linking and referencing by other websites, hence ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Excellent! Definitely coming back for more study materials.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4