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Mere Exposure Effect

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Running Head: MERE EXPOSURE EFFECT 1 Mere Exposure Effect Institution Affiliation Date: MERE EXPOSURE EFFECT 2 The mere exposure effect is a psychological sensation that undertakes THAT people tend to have a preference for strangers since they are conversant to them (Fisher and Martini, 2004). People are willing to trust a stranger that they pass by on the street because they are familiar with them. As such, it is possible for people to trust celebrity figures such as Oprah Winfrey. The majority of the people are familiar with Oprah mostly because they have seen her on TV. Most people would not consider Oprah, a stranger because they are exposed to her on the screen. As such, the people have developed a sense of trust in Oprah mainly because of her talks and how she has helped many people in the nation. Most people are familiar with Oprah and trust her because of her humble deeds v ...
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Really useful study material!

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