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Situational Analysis

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Subject
Business
School
Colorado Technical University
Type
Homework
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Situational Analysis
Student Name
Course Title
Institutional Affiliation
Instructor
Date

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Situational Analysis
Customers
The United States Cellular Corporation serves more than five million customers. The company
uses its market understanding to provide value and relevance in small and medium-sized
enterprises like construction, retail, and real estate. The company also provides value to normal
consumers by delivering solutions that meet the demands and needs of the customers to build
long-lasting relationships. The company also uses a proprietary diagnostic system that monitors
satisfaction and its impact. The data collected is used to identify any gaps for focus and
improvement (Martz, 2008).
United States Cellular Corporation has segmented its customers through tariffs and
propositions. These are then localized and curated according to a customer’s preference and
standard. The tariffs and propositions have bundled services that include messaging, voice, data,
and other fixed-line services. The consumers pay on prepaid and postpaid terms, with prepaid
paying for services before their providence while postpaid pay for a particular period, mostly
monthly (Porter, 2008).
Products and Distribution Systems
United States Cellular Corporation offers laptop cards and wireless devices for its
customers. The company’s devices are compatible with its CDMA (Code Division Multiple
Access) and the Evolution-Data Optimized network (3G). The devices also use the 4G LTE
(fourth-generation Long-Term Evolution) broadband technology and 5G (fifth generation)
wireless broadband technology. The company offers batteries, battery chargers, hands-free
devices, and other items. United States Cellular Corporation offers packages for voice and data,
which are curated for various needs, patterns, and usage. The company uses a binary runtime

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1 Situational Analysis Student Name Course Title Institutional Affiliation Instructor Date 2 Situational Analysis Customers The United States Cellular Corporation serves more than five million customers. The company uses its market understanding to provide value and relevance in small and medium-sized enterprises like construction, retail, and real estate. The company also provides value to normal consumers by delivering solutions that meet the demands and needs of the customers to build long-lasting relationships. The company also uses a proprietary diagnostic system that monitors satisfaction and its impact. The data collected is used to identify any gaps for focus and improvement (Martz, 2008). United States Cellular Corporation has segmented its customers through tariffs and propositions. These are then localized and curated according to a customer’s preference and standard. The tariffs and propositions have bundled services that include messaging, voice, data, and other fixed-line services. The consumers pay on prepaid and postpaid terms, with prepaid paying for services before their providence while postpaid pay for a particular period, mostly monthly (Porter, 2008). Products and Distribution Systems United States Cellular Corporation offers laptop cards and wireless devices for its customers. The company’s devices are compatible with its CDMA (Code Division Multiple Access) and the Evolution-Data Optimized network (3G). The devices also use the 4G LTE (fourth-ge ...
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