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STR 581 W1 Approaches to Global Strategy

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Approaches to Global Strategy 1
Approaches to Global Strategy
University of Phoenix
International Strategic Planning and Implementation
STR/GM581

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Approaches to Global Strategy
The purpose of this paper is to discuss the fundamental aspects of Riordan Management’s
strategic management procedures in expanding the business globally. This document will analyze
the strategic management process and the steps associated.
“Riordan Manufacturing was founded in 1991 with prizes patent of the transformation of
the substrate plastic strong polymers with a basis of 550 employees and a $46 million projected
revenue, (University of Phoenix, 2009).” Riordan Manufacturing produces parts for cars,
aircrafts, and more. The company recently has suffered some strategic changes in the production
and marketing areas.
Strategic Management Process
A strategic management process consists of four elements: analysis, strategy
development, implementation strategy and evaluation strategy. Companies need to develop a
strategic plan for the management of these measures, if necessary, make changes, and
improvements, (Coulter, 2005).
The analysis is the first step in the process of strategic management. The analysis
provides information required to create the company mission. This analysis can be performed in
different ways; these methods include monitoring and communication.
The strategy development strategy is necessary to help define the forces. These are
divided into operational and competitive strategy levels. These include short-term operational
strategies and business operations, human resources, finance, marketing and production
depending on a variety of sections.

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