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Smith Travel Research.edited

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Running head: SMITH TRAVEL RESEARCH 1
Smith Travel Research
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Tutor’s Name
Name of Institution
Course
Date of Submission

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SMITH TRAVEL RESEARCH 2
STR report is a benchmarking tool that makes comparisons of hotels against a set of similar
hotels. It stands for Smith Travel Research. The report must have anonymized data from a chosen
competitive group. In this study, four hotels have been selected for comparison purposes. The
competitive set includes Four Seasons Hotel Las Vegas, ARIA Resort and Casino, Encore at
Wynn Las Vegas, and The Venetian Las Vegas. All the hotels are within Las Vegas
Cosmopolitan.
The Four Seasons Hotel Las Vegas
The resort launched its primary hotel-casino in 1961, a motor hotel in downtown Toronto
Canada. Isador Sharp founded the company. Four Season Hotel paved the firm's future course in
London at Park Lane. From then, it advanced into the USA and opened another property called
The Four Seasons Hotel Las Vegas. The hotel is positioned at the south end of the strip and
occupies the top five floors of Mandalay Bay (Kaden, 2018). The full amenities of the hotel
include pools, Free parking, Restaurants, Free Wi-Fi, Business Center, and Pets Allowed.
The current estimated net worth of the hotel is about $100 thousand. It has over 360 guest
rooms. The pricing of each room per night is $470. I have chosen the hotel to be a member of the
competitive set because of its strategic position. The hotel is located on Mandalay Bay, an excellent
place to host guests (Kaden, 2018). Moreover, visitors also love a quiet environment, and the hotel
provides search services because of its strategic positioning, hence drawing more guests, posing
competition to other hotels. Amenities offered such as business center, free parking,
complimentary breakfast, and allowing visitors to come with their pets is one impact that gives the
hotel ability to be a competitor.
ARIA Resort and Casino

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Running head: SMITH TRAVEL RESEARCH Smith Travel Research Student’s Name Tutor’s Name Name of Institution Course Date of Submission 1 SMITH TRAVEL RESEARCH 2 STR report is a benchmarking tool that makes comparisons of hotels against a set of similar hotels. It stands for Smith Travel Research. The report must have anonymized data from a chosen competitive group. In this study, four hotels have been selected for comparison purposes. The competitive set includes “Four Seasons Hotel Las Vegas”, “ARIA Resort and Casino”, “Encore at Wynn Las Vegas”, and “The Venetian Las Vegas”. All the hotels are within Las Vegas Cosmopolitan. The Four Seasons Hotel Las Vegas The resort launched its primary hotel-casino in 1961, a motor hotel in downtown Toronto Canada. Isador Sharp founded the company. Four Season Hotel paved the firm's future course in London at Park Lane. From then, it advanced into the USA and opened another property called The Four Seasons Hotel Las Vegas. The hotel is positioned at the south end of the strip and occupies the top five floors of Mandalay Bay (Kaden, 2018). The full amenities of the hotel include pools, Free parking, Restaurants, Free Wi-Fi, Business Center, and Pets Allowed. The current estimated net worth of the hotel is about $100 thousand. It has over 360 guest rooms. The pricing of each room per night is $470. I have chosen the hotel to be a member of the competitive set because of its strategic position. The hotel is located o ...
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