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Adidas Technology Strategy

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ADIDAS TECHNOLOGY STRATEGY Student Name: Professor’s Name: Course: Date: Technology Goals • Bringing efficiency and increased productivity. • Enhances competitive advantage in sports shoes market. • Supports product cycles and customer needs • Mi-Adidas and Speed bespoke technologies Mi-Adidas • • • • Celebrities and wealthy individuals place orders. Sports shoes manufacturers own design and taste The customized product technology. Collection of customized sports shoes (Garcias et al, 2016). Advantages of Mi-Adidas • • • • • Customization of customers orders. Adidas are listening to customers Every customer is a celebrity High productivity, take orders faster Competitive advantage for other companies Disadvantages of Mi-Adidas • • • • The customized orders are low The unique customer segment Required space in the sales shop Idle staff when no orders are placed High Speed Bespoke • It services customers with low demand products • Taking 4-5 days instead of 4-6 weeks • The business sense for loyal customers Advantages • Reduces inventory costs • The collaboration with logistics and delivery companies • Customization of products is possible • Flexibility on the company. A major disadvantage lowering volume on business resources. VIDEO for MIADIDAS https://youtu.be/UQ4ytWPE-HY References • Ali Mahdi, H.A., Abbas, M., Mazar, T. I., and Shaju, G. (2015). “A Comparative Analysis of Strategies and Business ...
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