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Marketing Assignment

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Running head: MARKETING ASSIGNMENT Marketing Assignment Name Institution 1 MARKETING ASSIGNMENT 2 Marketing Assignment Overview of the Spirit Airline Spirit Airline, Inc. is an American based carrier, which uses an ultra-low-cost strategy headquartered in Miramar, Florida. The airline is ranked as the seventh largest among the commercial airlines in the United States. Spirit airline operates scheduled flights throughout the Caribbean, United States, Mexico, South America, America, and Latin. The company started in the year 1964 and was founded by Clipper Trucking Company (Rosenstein, 2013). In the year 2007, the company adopted a transition to an ultra-low-cost carrier as well as a low pilot strike. Currently, the airline follows an ultra-low-cost model that decouples perks and elements that are often inclusive of the traditional carriers' base ticket. Marketing Campaign Over the years, Spirit airline has launched various campaigns strategies with the aim of attracting more customers. In the year 2006, spirit airline released an advertising campaign Hunt for Hoffa with a tagline that the game would enable them to enjoy fares from just $39 each way. The campaign methodology re ...
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