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Nike Company Marketing Strategies 1

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Surname 1 Nike Company Marketing Strategies Name Institutional affiliation Surname 2 Introduction Nike Company has been in existence for a long time since its incorporation in 1962. It was initially known as Blue Ribbon Sports. This paper examines its marketing strategies, its competitors and the industry in general. It has six parts which are answered at individual paragraphs. The industry has been performing extremely well. There has been improvement and growth of the sport industry. This has called for more sponsorship, marketing and advertisement of sporting wear. There have been various global sporting activities for example Tour De France and world cup (Smart). Nike Company cons and risks. Every business must incorporate all the three as there is no market perfection. To start with, the following are the pros; it has global diversified products (Delaney). Secondly, strong marketing campaigns, hence endorsing various product categories. Again, strong distribution channels. Furthermore, its global reputation is immense hence being number one footwear company. Finally, it has an innovative design for its footwear. Despite its success, the following are some of its disadvantag ...
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