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STR 581 W6 Executive Summary Presentation

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University of Phoenix STR/GM581 Riordan Manufacturing is a global firm that specializes on manufacturing plastics, including plastic beverage containers, custom plastic parts, and plastic fan parts. Company employs 550 people and has projected annual earnings of $46 million. The company is wholly owned by Riordan Industries, a Fortune 1000 enterprise with revenues in excess of $1 billion. Company maintains facilities in Albany, Georgia, Pontiac, Michigan, and Hang Zhou, China. Among major Riordan's customers are “automotive parts manufacturers, aircraft manufacturers, the Department of Defense, beverage makers and bottlers, and appliance manufacturers” (University of Phoenix, 2009). Riordan Manufacturing needs has a plan to move operations from China to Shangai within the next five years. Riordan Manufacturing is in need to expand the international marketplace through product differentiation to the existing customers.        Move operation to Shangai in the next 5 years Product differentiation Create a competitive advantage Brand Loyalty Reach other markets Gain more customers Diversify the company’s products      Protects intellectual property rights Reduces transportation costs Increases employee satisfaction and morale Expands the customer base Increase sales Narrow Market Scope Focus on the strategy Differentiation Strategy Unique Competency Overall Cost Low-cost Competency     High cost of pa ...
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