Choose an organization with which you are familiar or use the organization you chose for the Week 1 assignment. (Apple)Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker's notes representing how this organization manages and develops its brand personality, and deliver the following:Find an ad (digital or non-digital) that you feel communicates a strong brand personality. Include this ad in your presentation.Describe that brand personality in terms of the dimensions in Figure 10-2 (p. 369 in Consumer Behavior: Building Marketing Strategy).Describe the various techniques used in the ad (celebrity endorser, user imagery, executional factors, etc.) and how that links to the personality they are communicating.Review what traits you believe are good to have in a brand personality.Analyze how this brand personality impacts competitive positioning. How does this ad impact your belief in the brand or impact your motivation to purchase from this organization?

Identify and illustrate steps of the writing process in composing written exercises.InstructionsCompose a single body descriptive paragraph in formal written English. Be sure to include the following: Topic sentence that provides the main idea for the descriptive paragraph. Body sentences that discuss the main idea for the descriptive paragraph using explanation, examples, details, and of course, descriptive elements. Transition sentence: Your descriptive paragraph must include the use of at least one or more transitions that move the paragraph along. Conclusion sentence: Your descriptive paragraph must end with a concluding sentence that wraps up and refers to the main idea of the topic sentence and signals to the reader that the paragraph is over. Your descriptive paragraph needs to contain a minimum total of five complete sentences. Reminder: Descriptive refers to a style of writing. Choose your sentences for your descriptive paragraph from the following sentences, and use them together to construct your descriptive paragraph. They will not all be appropriate for this paragraph, so choose only the sentences that result in a complete descriptive paragraph as listed above. Use a topic sentence that provides the main idea for a single well-organized paragraph using the steps of the writing process.Choose the best sentences to construct your descriptive paragraph, and put them together to make ONE well-organized descriptive paragraph. Remember that not all sentences need to be used.