Access over 20 million homework & study documents

search

Brand Audit

Content type
User Generated
Subject
Business
Type
Homework
Rating
Showing Page:
1/16

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/16

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/16

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 16 pages?
Access Now
Unformatted Attachment Preview
Brand Audit – Apple Inc. Name Institution Date Background  Apple Inc. is an international company which creates the consumer electronics, the personal computers as well as computer software.  In addition, Apple Inc. is a digital distributor of the media content. It has also a chain of retail stores which are referred to as the Apple Stores.  The main products of Apple Inc. are iPhone smart phone, the iPad, iPod media player and the Mac computer line.  The company was founded on 1976 by Steve Jobs and Steve Wozniak. It was then incorporated on 1977 January in Cupertino, California. Cont’  For about three decades, Apple Inc. was the main producer of the personal computers but it faced challenging sales and the market share went down in 1990s.  Jobs, who by then had been withdrew from the Apple Company in 1985, returned back in 1996 after Apple Company bought his company NeXT.  He was then named the interim CEO and later became the permanent CEO of the company. Job introduced new corporate rule of recognizable products as well as simple design. He started with original iMac in the year 1998.  Currently, the company is well-known for its operating systems range of the smart phone and the media player. As on 2015, Apple Inc. was declared the largest publicly traded corporation globally by the market capitalization. Brand inventory  The success of the Apple Inc. as the largest publicly traded corporation globally by the market c ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Super useful! Studypool never disappoints.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Documents