Running head: MARKETING COMMUNICATION AND BRAND STRATEGY Marketing Communication and Brand Strategy Student’s Name University Affiliation Professor’s Name Date of Submission MARKETING COMMUNICATION AND BRAND STRATEGY 2 Marketing Communication and Brand Strategy The elements of situational analysis, and product, place/distribution, promotion and price strategies to be addressed in this document are; vision, mission, values, strategic objectives and market segments from the situation analysis, and public relations/strategies, advertising strategies and media strategy from the product, place/distribution, promotion and price strategies. The components outlined are some of the elements utilized when defining the marketing communication strategy and plan, and branding strategy of a company and describe ways in which to consumers can be targeted. Coca-Cola Company will use this marketing communication strategy and plan, and branding strategy to strength its consumer base and progress its dominance. Vision, Mission, Strategic Objectives and Values • Vision The company aims at improving support offered to the pillar significant issues, which are; innovation, geopolitics, people and productivity, in order to impact positively to its success. The company can be innovative through acquiring new, advanced and sustainable technology. Geopolitics can be supported through creating awareness amongst our consumers on how to be responsible and make a difference to the world. Creat ...
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