CASE ANALYSIS SOUTHWEST AIRLINES 1 Case Analysis Southwest Airlines Name Institutional Affiliation Instructor Date CASE ANALYSIS SOUTHWEST AIRLINES 2 The Southwest Airlines is an airline operating company that was founded in the late 1960s by individuals known as Herbert and Rollin King.it has its headquarters in the heart of Texas at Dallas. This large organization became established in the year 1971 by Herbert Kelleher. Formerly, it was known to many under the name of Air Southwest before eventually adopting its current one, Southwest Airlines. This entity opened its doors to customers in 1971 whereby it operated entirely as an intrastate service provider to airline travellers within the borders of the state of Texas. Over time, it rose through the ranks to access the entire United States market. According to the comprehensive and accessible reports, the business establishment has in totality over fifty-six thousand employees. Moreover, this organization strives to make nearly four thousand departures on a daily criterion during peak spells. Ultimately the outcome enabled it to serve over a hundred and twenty millions clients annually. It is mind-blogging to come to terms with the fact that the Southwest Airlines had exploited the services of Boeing 737 models with a few stances when it secured under lease Boeing 727-200s from an organization referred to as Braniff International Airways. With this status, the organization has stood out among its peers to be the inhere ...
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