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C547.edited 2

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Running head: STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGE 1 Strategic Management and Competitive Advantage Institution Affiliation Date STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGE 2 The article talks about the relationship that exists between strategic management and competitive advantage. On its own strategic management is not a guarantee of competitive advantage but the firm can, however, use it to create a competitive advantage. It is important to understand the two concepts in order to know how they work. Strategic management helps the business to develop distinguishing characteristics which help it to place itself in the market (Wendel, 2017). Competitive advantage makes the company more desirable than its competition. For a company to be able to utilize the two concepts it first has to decide the kind of competitive advantage that it wants so as to make sure it has the c ...
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