outhwest Airlines is a well-known company featured in our textbook. Over the next 4 weeks, you will take on the fictional role of intern at Southwest Airlines Human Resources. You will utilize the textbook and other professional resources to complete your assessments. Your first week on the job is filled with learning the ins and outs of Human Resources and the industry. Your manager told you that one of your projects is to assist with a new HR strategy for the company. This strategy is broken down into 3 parts that you’ll work on throughout the course. They are: Examining current practices Talent recruitment and selection Strategy recommendation Your first task is to examine Southwest's current HR practices, as reported in public sources. Complete the HR Design Decisions chart with your review and rationale of the elements listed below to decide where Southwest Airlines' HR practices fall. Support the analysis with evidence from sources on the web. Employees as expenses vs. employees as assets Compensation below market, above market, or competitive Spontaneous training and development or planned training and development Specific job descriptions or general job descriptions External or internal recruitment, or both Limited socialization of new employees or extensive socialization Collective bargaining or individual bargaining Possible sources for information include but are not limited to: Organization website and associated websites Vault Campus includes detailed reviews and survey information about what it’s like to work at Southwest. To access Vault Campus, visit eCampus and click PhoenixLink. Websites that specialize in company reviews and job postings Magazine and journal articles from the Internet or University Library Submit your chart.

Choose any website you like. For this Final Visual Analysis Project, you will choose one website that you visit frequently (it must be a professional business website, not your own personal website). Feel free to use websites such as Nike, Apple, Northwestern Mutual, etc. or a website that applies to your career choices.APA title page, reference page, and formatting.Use at least four academic/scholarly sources.Use properly cited quotes and paraphrases when necessary.Complete, polished, and error-free cohesive sentences.Contains an introduction, body, and conclusion.Sensory Response – When analyzing the viewer’s sensory response to a particular visual, it is important to consider the visual elements that attract the eyes. Close your eyes when considering a visual. When you open your eyes, what are the first visual elements that you see? When analyzing a viewer’s Sensory Response, you may consider analyzing at least two of the following effects: ColorsLinesShapesBalanceContrast Perceptual Response – When analyzing a viewer’s perception of visuals, it is important to consider the audience. Consider who is or is not attracted to this type of visual communication. When analyzing a viewer’s Perceptual Response, consider at least two of the following effects: Target audience specifics (age, profession, gender, financial status, etc.)Cultural familiarity elements (ethnicity, religious preference, social groups, etc)Cognitive visuals (viewer’s memories, experiences, values, beliefs, etc.) Technical Response – When analyzing a viewer’s response to certain visuals, we need to consider the technical visual aspects that may affect perception. Describe how visuals affect the interpretation of the intended media communication message. Address specific technological elements that impact perception. When analyzing the Technical Response, consider the Laws of Perceptual Organization (similarity, proximity, continuity, common fate, etc), and at least two of the following types of visuals: Drop-down menusHover-over highlightingAnimationsQuality of visuals Emotional Response – When analyzing a viewer’s Emotional Response, it is important to consider the targeted audience preferences and emotional intelligence. Discuss what the viewer might want to see and what type of visual presentation will set the tone for that response. When analyzing the Emotional Response, consider the effects of at least two of the following types of visuals: Mood setting colorsMood setting lightingPersuasive imagesPositioning of search or purchase buttonsSocial media icons and share options Ethical Response - When analyzing a viewer’s Ethical Response, it is important to consider the targeted audience values and beliefs. Identify any negative messages about certain ideas, groups, or cultures. Describe and pinpoint images that may be inappropriate for a variety of viewers. Keep in mind that your website can be accessed by all ages and groups. When analyzing the Ethical Response, consider at least two of the following types of visuals: Visual stereotypesLimitations in diversityInappropriate images for all audiencesDigital alterationsFalse representation or advertising