1. Analyze the impact of the general environment on Lululemon's business. Highlight the demographic segment, global segment, political/legal segment, physical environmental segment, and sociocultural segment. 2. Identify Lululemon's internal strengths and weaknesses. 3. What challenges will Lululemon face when expanding into Asia? Focus on factors such as culture, pricing, brand awareness, positioning, customer acquisition, distribution, etc. Given your analysis of the firm's external and internal environments, what international corporate-level strategy would you recommend for Lululemon? Why? 4. What ethical issues has Lululemon experienced over the last few years? Analyze the impact of the ethical issues by addressing the stakeholders involved and consequences of the ethical issues. How could Lululemon have handled these issues differently? Each answer should not exceed 450 words

Prepare a memo in Word, which addresses the questions in the Chapter 8 Case, Bullock Gold Mining, on page 274of the textbook. Use Excel to solve any financial calculations and include your original calculations in your Word document Memo. You will be graded on correct financial analysis, proper use of technology, and a business-like presentation of your assessment of the problem. CHAPTER CASE    BULLOCK GOLD MINING Seth Bullock, the owner of Bullock Gold Mining, is evaluating a new gold mine in South Dakota. Dan Dority, the company’s geologist, has just finished his analysis of the mine site. He has estimated that the mine would be productive for eight years, after which the gold would be completely mined. Dan has taken an estimate of the gold deposits to Alma Garrett, the company’s financial officer. Alma has been asked by Seth to perform an analysis of the new mine and present her recommendation on whether the company should open the new mine. Alma has used the estimates provided by Dan to determine the revenues that could be expected from the mine. She has also projected the expense of opening the mine and the annual operating expenses. If the company opens the mine, it will cost $650 million today, and it will have a cash outflow of $72 million nine years from today in costs associated with closing the mine and reclaiming the area surrounding it. The expected cash flows each year from the mine are shown in the table on this page. Bullock Mining has a 12 percent required return on all of its gold mines. YearCash Flow0?$650,000,0001     80,000,0002   121,000,0003   162,000,0004   221,000,0005   210,000,0006   154,000,0007   108,000,0008     86,000,0009   ?72,000,000 QUESTIONS 1.Construct a spreadsheet to calculate the payback period, internal rate of return, modified internal rate of return, and net present value of the proposed mine.2.Based on your analysis, should the company open the mine?3.Bonus question: Most spreadsheets do not have a built-in formula to calculate the payback period. Write a VBA script that calculates the payback period for a project.