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Running head: CONSUMER BEHAVIOUR Consumer Behaviour Student’s Name University Affiliation 1 CONSUMER BEHAVIOUR 2 Consumer Behaviour Introduction Almost all human beings in the universe have an opportunity in their lifetime to decide on a particular purchase that requires them to involve themselves in the decision of purchase they make highly. Sometimes, the choices people make might not be highly involving such that some may even be made instant or immediately concerning what one is buying. For instance, when one makes an impulse purchase, the process of buying may not have wholly taken place. However, when one wants to purchase a product or service that is highly valuable, require significant amounts of money, and that is vital in the buyer’s life, they tend to follow the typical buying process since the purchase requires high involvement. The standard purchase procedure involves the problem or need recognition, the information search stage, evaluation of alternatives step, the purchase decision and the post-purchase behaviour. Sometime back, I found myself presented with an opportunity where I was to make an involving decision when I wanted to buy a car. When the chance ...
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