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Lululemon athletica inc

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Running Head: LULULEMON ATHLETICA INC. 1
Lululemon Athletica Inc.
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LULULEMON ATHLETICA INC. 2
Introduction
Lululemon Company is one of the fast-growing as well as leading in the athletic apparel
industry. The Company also makes related accessories including water bottles, mats, hosiery, and
sports bags. Lululemon has maintained its prominent state for a long time. This has been
achieved by carefully tracking its prospects by analyzing as well as reviewing the industry
environment. The main approach that the company uses in tracking its prospect is the SWOT
analysis. This analysis is considered a common process, which involves interaction from various
departments in the company. Such departments include human resources, finance, and marketing
among others. This paper aims to complete the Lululemon Company SWOT analysis and a list of
the strategic issues that management needs to address. In addition, the paper focuses on a set of
action recommendations to resolve the strategic issues affecting Lululemon Company.
SWOT Analysis
Lululemon Inc.’s SWOT analysis helps to analyze the brand by focusing on its strengths,
weaknesses, opportunities, and threats. Strengths and weaknesses are considered internal factors
and on the other hand, opportunities and threats being considered as the external factors.
Strengths
Lululemon Inc. has maintained its position in both yoga as well as workout clothing for
women across the North American market (Kurennaya, 2017). The company has high-quality
products and is ideal for athletic and yoga activities in terms of material quality and texture. The
company has developed some unique fabrics such as Nulux and Luxtreme that are branded and
aimed to be used for specific purposes (Spanke, 2020). Moreover, the company has been more
specific in its niche market strategy. Lululemon Inc. has been mainly producing sportswear
products and other merchandise meant for yoga, training, and running. With ever-increasing

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Running Head: LULULEMON ATHLETICA INC. Lululemon Athletica Inc. Student Name: Institution Affiliation: Course Name: Date: 1 LULULEMON ATHLETICA INC. 2 Introduction Lululemon Company is one of the fast-growing as well as leading in the athletic apparel industry. The Company also makes related accessories including water bottles, mats, hosiery, and sports bags. Lululemon has maintained its prominent state for a long time. This has been achieved by carefully tracking its prospects by analyzing as well as reviewing the industry environment. The main approach that the company uses in tracking its prospect is the SWOT analysis. This analysis is considered a common process, which involves interaction from various departments in the company. Such departments include human resources, finance, and marketing among others. This paper aims to complete the Lululemon Company SWOT analysis and a list of the strategic issues that management needs to address. In addition, the paper focuses on a set of action recommendations to resolve the strategic issues affecting Lululemon Company. SWOT Analysis Lululemon Inc.’s SWOT analysis helps to analyze the brand by focusing on its strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are considered internal factors and on the other hand, opportunities and threats being considered as the external factors. Strengths Lululemon Inc. has maintained its position in both yoga as well as workout clothing for women across the Nort ...
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