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Jollibee segmentation

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Activity No.2 HTM105
Name: Nashiba M. Ali
Program/ Year Level: BSHM3
Date: October 13, 2021
SEGMENTATION OF JOLLIBEE FOODS CORPORATION
Jollibee uses various types of segmentation in achieving increased market
penetration.
Demographic Segmentation
With regards to age, the two age
groups targeted by Jollibee Foods
Corporation are 20-45 and 45060
years. Regarding gender, Jollibee
Foods Corporation targets both
females and males with a broad
product portfolio. Concerning life
style, the items provided by Jollibee
Foods Corporation targets single students, young couples with no children,
single graduates, old married couples, married couples with children, and
single people. Regarding occupation, the segments include house makers,
students, and professionals.

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Psychographic Segmentation
The two main segments that
Jollibee Foods Corporation focuses
on are upper, and middle-upper
social classes. Regarding lifestyle in
this segmentation, Jollibee Foods
Corporation shopper sections have
the accompanying lifestyle
qualities: people who strive
towards a superior and higher
standard of living, want to be socially and professionally successful, are
mainstreamers in their respective fields, not reluctant to attempt new
services, things, and items throughout everyday life, and sure about their
conduct and disposition.
Geographic Segmentation
The operations of Jollibee Foods Corporation are spread across the western
developed nations like the Netherlands,
UK, and USA. Also, it has operations in
emerging economies like China, India,
and Brazil. The main focus of the
company remains in urban parts.

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Activity No.2 HTM105 Name: Nashiba M. Ali Program/ Year Level: BSHM3 Date: October 13, 2021 SEGMENTATION OF JOLLIBEE FOODS CORPORATION Jollibee uses various types of segmentation in achieving increased market penetration. Demographic Segmentation With regards to age, the two age groups targeted by Jollibee Foods Corporation are 20-45 and 45060 years. Regarding gender, Jollibee Foods Corporation targets both females and males with a broad product portfolio. Concerning life style, the items provided by Jollibee Foods Corporation targets single students, young couples with no children, single graduates, old married couples, married couples with children, and single people. Regarding occupation, the segments include house makers, students, and professionals. Psychographic Segmentation The two main segments that Jollibee Foods Corporation focuses on are upper, and middle-upper social clas ...
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