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STR581 Final 2

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1) 3M, Hewlett-Packard, Lego, and other companies use the ________ to manage the
innovation process.
A. skunk works
B. new product “team”
C. stage-gate system
D. joint- venture system
E. venture team
2) A ________ is a set of procedures and sources managers use to obtain everyday
information about developments in the marketing environment.
A. vertical system
B. product management system
C. marketing research system
D. marketing information system
E. marketing intelligence system
3) A(n) ________ is any good, service, or idea that is perceived by someone as new.
A. creative product
B. innovation
C. product
D. new idea
4) A company can take several steps to improve the quality of its marketing
intelligence. If the company purchases competitive products for study, attends open
houses and trade shows, and reads competitors’ published reports and stockholder
information, the company is using ________ to improve the quality of its marketing
intelligence.
A. customer feedback systems
B. external networks
C. sales force surrogates
D. intermediaries
E. advisory panels

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5) ________ consists of people, equipment, and procedures to gather, sort, analyze,
evaluate, and distribute needed, timely, and accurate information to marketing
decision makers.
A. A marketing database
B. A marketing intelligence system
C. A marketing information system
D. A marketing research system
E. A promotional campaign
6) Most established companies focus on ________ when it comes to innovation.
A. competitive innovation
B. everyday innovation
C. incremental innovation
D. continuous innovation
E. demand innovation
7) ________ is the difference between the prospective customers evaluation of all the
benefits and all the costs of an offering and the perceived alternatives.
A. Competitors market share rate
B. Report rating
C. Perceived usefulness
D. Failure avoidance rate
E. Customer perceived value
8) ________ is the result of a concentrated effort by designers, engineers, and
purchasing agents to reduce the product’s overall costs.
A. Experience curve
B. Target costing
C. Learning curve
D. Least cost producer
9) In ________ marketing, the seller engages in the mass production, mass
distribution, and mass promotion of one product for all buyers.
A. differentiated
B. general

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1) 3M, Hewlett-Packard, Lego, and other companies use the ________ to manage the innovation process. A. skunk works B. new product "team" C. stage-gate system D. joint- venture system E. venture team 2) A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment. A. vertical system B. product management system C. marketing research system D. marketing information system E. marketing intelligence system 3) A(n) ________ is any good, service, or idea that is perceived by someone as new. A. creative product B. innovation C. product D. new idea 4) A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence. A. customer feedback systems B. external networks C. sales force surrogates D. intermediaries E. advisory panels 5) ________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. A. A marketing database B. A marketing intelligence system C. A marketing information system D. A marketing research system E. A promotional campaign 6) Most established compani ...
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