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Pestel Analysis

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Running head: THE NON-ALCOHOLIC BEVERAGES INDUSTRY The Non-Alcoholic Beverages Industry: PESTEL Analysis 1 THE NON-ALCOHOLIC BEVERAGES INDUSTRY 2 Introduction Non-alcoholic beverages industry plays a strong role in the contemporary economy, as some of the brands have a very strong impact on the economy. This industry consists of organizations that produce different types of beverages without alcohol, including soft drinks and water. Perhaps the most well-known companies of this type are Coca-Cola and Pepsi, companies that have a long history and a strong reputation, as well as a major economic impact in many countries across the globe. Because both Coca-Cola and Pepsi play an important role in many economies, they are also strongly influenced by political, economic, social, technological, and legal factors. Political Factors that Affect the Non-Alcoholic Beverage Industry Because the industry of non-alcoholic beverages such Coca-Cola and Pepsi produces items that are meant to be consumed by the population, the industry is regulated as the food industry. The products, as well as the means used for production, are under the control of different governmental industries. Because the beverage industry is quite highly regulated compared to other industries, regulations play an important role in the marketing prospects of the products, as any major change can significantly impact the companies’ ability to produce their items and send them to consumers (Eizenberg & Salvo, 201 ...
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