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Strategic Marketing Management Memo

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Subject
Management
School
Fashion Institute of Design and Merchandising
Type
Homework
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DrinkWorks
Name
Institution Affiliation
Course Name
Instructor
Date

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MEMORANDUM
TO:
FROM:
DATE:
SUBJECT: DrinkWorks
DrinkWorks is focusing on reaching out to potential customers after inventing DrinkWork
machine easing the preparation of cocktails. The invention has got the attention of AB InBev and
Keurig companies which are motivated to taking up the idea in their operations.
General benefits and drawbacks of company partnerships
A partnership involves an arrangement between two or more persons or businesses to oversee
business functions and share liabilities and returns. Company partnerships have both benefits and
drawbacks. Some of the general advantages of a company partnership include; bridges the gap in
knowledge and proficiency among the partnering companies that one company lacked. The
partnership brings in more cash into the business, which is likely to attract more investors. The
partnership creates more business opportunities since it promotes flexibility and productivity.
There is burden-sharing and moral support, which is not likely to collapse the business
(Thompson et al., 2018). On the other hand, a partnership has drawbacks like a lack of
independent legal status. There is an unlimited liability as partners are liable for losses and debts,
which means each partner's assets are at risk of being seized in case of trouble. There are risks of
potential differences and conflicts likely to affect partners' relationships and business operations
(Thompson et al., 2018).

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1 DrinkWorks Name Institution Affiliation Course Name Instructor Date 2 MEMORANDUM TO: FROM: DATE: SUBJECT: DrinkWorks DrinkWorks is focusing on reaching out to potential customers after inventing DrinkWork machine easing the preparation of cocktails. The invention has got the attention of AB InBev and Keurig companies which are motivated to taking up the idea in their operations. General benefits and drawbacks of company partnerships A partnership involves an arrangement between two or more persons or businesses to oversee business functions and share liabilities and returns. Company partnerships have both benefits and drawbacks. Some of the general advantages of a company partnership include; bridges the gap in knowledge and proficiency among the partnering companies that one company lacked. The partnership brings in more cash into the business, which is likely to attract more investors. The partnership creates more business opportunities since it promotes flexibility and productivity. There is burden-sharing and moral support, which is not likely to collapse the business (Thompson et al., 2018). On the other hand, a partnership has drawbacks like a lack of independent legal status. There is an unlimited liability as partners are liable for losses and debts, which means each partner's assets are at risk of being seized in case of trouble. There are risks of potential differences and conflicts likely to affect partners' relationships and business operations (Thompson et ...
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Anonymous
Really useful study material!

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