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Lenovo

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Surname 1 Lenovo Student name: Instructor’s name: Date: How do you take a brand global? When a brand is successful, it is the most amazing thing in the world because it is not just a marketing skin for a company; it is everything straight to the bone. Taking a brand global is profitable and aggressive, after a successful growth of a company, there will be spontaneous outgrows of customers hence the need to expand into global markets for more profitability. Before going global, there are some considerations companies have to make regarding their products; these considerations are based on their pitfalls and advantages of globalizing the brand. Before expanding into global markets, companies need to do an in-depth analysis and plan, a brand is something that will last forever and once the world has a certain impression, it will be hard to take it back. What new markets has Lenovo entered? As from 2013, Lenovo was considered one of the top 5 smartphone makers in the world coming after Samsung, Apple, Huawei, and LG. research indicates that the company is the world’s leading PC seller, it began by entering into the US PC consumer market after selling computers in other countries li ...
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