SWOT and Apple

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1Introduction:

In this paper I will discuss the importance of having a functioning SWOT analysis in

your business.. It gets a conversation going in the work environment about the strengths,

weakness, opportunities and threats, that your company many face on a day to day basis

(the first four letters of these four factors, spell-out SWOT). I start, with the issue of

finances, because it's the core of the existence of the business. If business can understand

the strengths of their financials they can build on those strengths and expand into other

areas to make the business even more strong. If the business can honestly look at the

weakness of the company, then, can the culture as a whole minimize the down falls, and

look for ways to make that business even stronger. The business, has to make the most of

opportunities, that present themselves and be very aware of threats that could hold back

the business. And we first see theses analysis's in the flow of finances, then it spreads into

other departments of the company's culture.

Then, the paper dives into the company Apple, this is a prefect example of a well run

SWOT analysis company. They benefit from getting the culture within, perspectives on

innovation and research and development, by having a honest discussion about what the

consumer wants, in moving forward. I explore the culture Apple, by analyzing the four topics in

SWOT, strengths, weakness, opportunities and threats. You will see clearly, how

Apples's decision process, makes you ask the difficult questions in running a business that

worldwide.

The key element of the SWOT analysis, is walking way with a good business strategy to

face this ever changing world of fast pace innovation. I can imaging the business mangers

putting reports, pilot schemes, presentations, and statics together, in those Apple meetings

. All this data will help in taking an active and productive role in determining the trend in

consumer spending when it comes to innovation.

I believe, that Apples' life cycle of their iPhone series, has to be based on a SWOT

formula to keep up with the demands of consumer consumption and the need for

innovation.

Summary:

So what is SWOT analysis, the best way of explaining, it's, an examination of the

business internal strengths and weaknesses, its opportunities for growth and improvement.

Lets start with the financials, the most important element to analysis a business financial

plan is the critical need for improving several of the key factors that impact cash flow:

At any cost the business must stop the slide in inventory turnover and develop better

inventory

management to bring the turnover back up to safety stock. This should also be a function of the

shift

in focus towards service revenues to add to the hardware revenues. Then, the business must

also bring the gross margin back up to 30%. This too is related to improving the mix

between hardware and service revenues. To do this, the business will generate a SWOT

analysis of strengths, weaknesses, opportunities, and threats. Strengths and weaknesses

generally stem from factors within the organization, whereas opportunities and threats

usually arise from external factors.

A good SWOT analysis will let the company know it's, break-even analysis, assuming the

running

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1Introduction: In this paper I will discuss the importance of having a functioning SWOT analysis in your business.. It gets a conversation going in the work environment about the strengths, weakness, opportunities and threats, that your company many face on a day to day basis (the first four letters of these four factors, spell-out SWOT). I start, with the issue of finances, because it's the core of the existence of the business. If business can understand the strengths of their financials they can build on those strengths and expand into other areas to make the business even more strong. If the business can honestly look at the weakness of the company, then, can the culture as a whole minimize the down falls, and look for ways to make that business even stronger. The business, has to make the most of opportunities, that present themselves and be very aware of threats that could hold back the business. And we first see theses analysis's in the flow of finances, then it spreads into other departments of the company's culture. Then, the paper dives into the company Apple, this is a prefect example of a well run SWOT analysis company. They benefit from getting the culture within, perspectives on innovation and research and development, by having a honest discussion about what the consumer wants, in moving forward. I explore the culture Apple, by analyzing the four topics in SWOT, strengths, weakness, opportunities and threats. You ...
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