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Distribution Article Review

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Running head: DISTRIBUTION CHANNEL ARTICLE REVIEW DISTRIBUTION CHANNEL ARTICLE REVIEW Student’s name Professor’s Name: Institution: 1 DISTRIBUTION CHANNEL ARTICLE REVIEW Introduction 2 A firm must understand how to effectively distribute products in order to ensure that they always reach the hands of its intended consumers. Thus, marketing distribution channels, promotional strategies, and digital marketing technologies are vital concepts to ascertain. Identifying the targeted market may reveal the need for diverse distribution channels. Within, this paper I will define what a distribution channel is and discuss why it is important to the marketing process. Next, describe the differences between direct and indirect distribution channels, introduce my selected article, and compare and contrast similarities and differences with distribution strategies for online versus brick and mortar businesses. Distribution Channel/ Importance A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. Distribution channels can include wholesalers, retailers, distributors and the internet. Distribution channels are important because they assist consumers to find the products and services that they need, they are the connecting link between producers and consumers; they make time and create resources by closing the gaps in between. Compare & Contrast Direct and Indirect Distribution Channels A direct ...
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