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Analysis

Content type
User Generated
Subject
Marketing
Type
Homework
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Results
The study sought to find out from the sample some key aspects, which will provide a greater
understanding of personal preference and customer satisfaction on the existing health drinks by
the customers who participated in the survey. The study sought to determine the different profiles
of the respondents, the most preferred media and important attributes that were considered by the
respondents to be the most effective. The analysis incorporated both descriptive and inferential
analysis to provide a better understanding of the objectives of the study.
Objective 1: profile - of who buys health drinks in Australia
The frequency analysis shows that 56 of the respondents were male while 47 of the respondents
were female.
Which country are you staying in? - Selected Choice
Frequency
Percent
Valid Percent
Cumulative
Percent
Valid
61
57.5
64.2
64.2
34
32.1
35.8
100.0
95
89.6
100.0
Missing
11
10.4
Total
106
100.0
What is you gender?
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
Male
56
52.8
54.4
54.4
Female
47
44.3
45.6
100.0
Total
103
97.2
100.0
Missing
System
3
2.8

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Total
106
100.0
The analysis shows that 88 respondents were within 18 to 26 age group while 9 respondents were
within 27 to 35 age group.
What is your age group?
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
18-26
88
83.0
85.4
85.4
27-35
9
8.5
8.7
94.2
36-44
3
2.8
2.9
97.1
45+
3
2.8
2.9
100.0
Total
103
97.2
100.0
Missing
System
3
2.8
Total
106
100.0
The frequency analysis of the place of work shows that 68 respondents worked in Metropolitan
city while 24 of the respondents work in Suburban area.
Where do you work?
Frequency
Percent
Valid Percent
Cumulative
Percent
Valid
Metropolitan City
68
64.2
68.0
68.0
Suburban Area
24
22.6
24.0
92.0
Regional Area
8
7.5
8.0
100.0
Total
100
94.3
100.0
Missing
System
6
5.7
Total
106
100.0
The analysis shows that 87 of the respondents were students while 6 of the respondents were
office workers.

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Results The study sought to find out from the sample some key aspects, which will provide a greater understanding of personal preference and customer satisfaction on the existing health drinks by the customers who participated in the survey. The study sought to determine the different profiles of the respondents, the most preferred media and important attributes that were considered by the respondents to be the most effective. The analysis incorporated both descriptive and inferential analysis to provide a better understanding of the objectives of the study. Objective 1: profile - of who buys health drinks in Australia The frequency analysis shows that 56 of the respondents were male while 47 of the respondents were female. Which country are you staying in? - Selected Choice Frequency Percent Valid Percent Cumulative Percent 61 57.5 64.2 64.2 Other (please specify) 34 32.1 35.8 100.0 Total 95 89.6 100.0 System 11 10.4 106 100.0 Australia Valid Missing Total What is you gender? Valid Missing Frequency Percent Valid Percent Cumulative Percent Male 56 52.8 54.4 54.4 Female 47 44.3 45.6 100.0 Total 103 97.2 100.0 System 3 2.8 Total 106 100.0 The analysis shows that 88 respondents were within 18 to 26 age group while 9 respondents were within 27 to 35 age group. What is your age group? Valid Missing Frequency Percent Valid Percent Cumulative Percent 18-26 88 83.0 85.4 85.4 27-35 9 8.5 8.7 94.2 36-44 3 2.8 2.9 ...
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