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Sociology

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Homework
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Purpose: The purpose of this two-step exercise is for you to conduct inductive and deductive research
using qualitative methods.
Note: it is important that you conduct the observations as two distinct events during this class;
‘recalling’ past observations is not the same as purposefully observing your surroundings from a
sociological perspective, and applying two different types of reasoning to one observation will not be
‘truthful’ or successful.
The purpose of this exercise if for you to observe one social setting or social artifact to begin to detect
patterns in human behavior observance of norms and potentially behaviors that deviate from the
norm. This week’s exercise includes two parts. First, without any prep work, you will need to go to one
public place (or conduct content analysis with your social artifact) and observe the people/artifact for 25
minutes. Social Setting: Note peoples behavior, their demeanor, their reactions/interactions to/with
each other. Social artifact: from second to second (for TV), or page to page (for print), Note themes,
sounds (i.. music), texture of page (i.e. ads in magazine), etc. Second, you will develop a research design
with research problem, hypothesis and operational definitions for variables; then you will conduct
another 25 minutes of observations.
Disclaimer
Originality of attachments will be verified by Turnitin. Both you and your instructor will receive the
results.
Part 1
1) Choose whether or not you will be conducting non-participant observation in a social setting, or
content analysis of a social artifact
a. Social setting: this should be a public place such as a park, mall, restaurant, etc.
b. Social artifact: this may be ads in a particular magazine; one television show, a time-block of
commercials, etc.

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2) For your inductive approach, you will simply choose a time and location/artifact for where you are
going to conduct your observations.
3)
a. Social Setting: Go to the specified location and proceed with your observations.
i. You must be a keen social observer; a ‘peeping Tom’ in the sociological sense. Take handwritten
(recommended) and/or mental notes of:
1. details about your chosen location (time of day, lighting, furniture, plants, sounds, temperature,
smell, vibe/energy, etc)
2. the people around you, not only their behavior but general information about their
sociodemographic characteristics (age, race/ethnicity, gender, SES, etc);
3. your thoughts and feelings while making observations
Social Artifact: At a specified time (i.e. when a particular show is), carefully observe your social artifact
i. Content analysis provides a sustained, systematic way to observe and measure the portrayal of that
reality, as opposed to the quick, impressionistic way that we normally read consume media. Take
handwritten notes of:
1. Details about the setting in the images you see (lighting, furniture, background, vibe/energy
portrayed); if audio-visual (note sounds such as pitch of voice, music, etc)
2. Note details about the people portrayed, not only their behavior but general information about their
sociodemographic characteristics (age, race/ethnicity, gender, SES, sexuality);
4) When you have returned from you observation, type up your notes. Review your notes for patterns
in behavior, socio-demographic characteristics, etc.

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Purpose: The purpose of this two-step exercise is for you to conduct inductive and deductive research using qualitative methods. Note: it is important that you conduct the observations as two distinct events during this class; ‘recalling’ past observations is not the same as purposefully observing your surroundings from a sociological perspective, and applying two different types of reasoning to one observation will not be ‘truthful’ or successful. The purpose of this exercise if for you to observe one social setting or social artifact to begin to detect patterns in human behavior – observance of norms and potentially behaviors that deviate from the norm. This week’s exercise includes two parts. First, without any prep work, you will need to go to one public place (or conduct content analysis with your social artifact) and observe the people/artifact for 25 minutes. Social Setting: Note people’s behavior, their demeanor, their reactions/interactions to/with each other. Social artifact: from second to second (for TV), or page to page (for print), Note themes, sounds (i.. music), texture of page (i.e. ads in magazine), etc. Second, you will develop a research design wit ...
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