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Apple Strategy Analysis

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Running Head: STRATEGIC MANAGEMNT: APPLE

Strategy Management: Apple

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Strategic Management: Apple

Apple computers is one of the most known brands in the world. The company have

positioned itself as a market leader and also as a trend setter in the industry where other

companies follow. The company’s success can be attributed to the strategies that the company

employs in running its day to day activities. On this note there are various strategies which

companies can use for them to gain competitive advantage. These strategies include the pricing

strategies, promotion strategies and defensive strategies. Apple computer has embraced all these

strategies and capitalized on them such that they are capable of making profits even in times

where the industry is not performing very well.

To begin with, manufacturers can use the pricing strategies for competitive advantage.

Most customers want their products at affordable prices. Others focus on quality if product but

perceived quality is affected by the price of the gadgets. For a company to be competitive, they

should focus on the targeted customers. Narrowing down to Apple company, there have been

increased performance by the company over the past years and the change is steady. This is due

to their pricing strategies, the high prices which is associated with their commodities brings out

perceived quality which then drives the demand for apple products.

The second strategy used by manufacturing companies such as Apple is the promotional

strategy. For most companies, promotion is a must else a company will fail due to lack of enough

people to help. Promotional strategies involves running advertisements on print and social media

for the product by the manufacturer. The more promotion is done, the higher the possibility that

the manufacturing companies will make better sales because the target market is made aware that

the items they require are available at the manufacturers place. Apple company have also

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Running Head: STRATEGIC MANAGEMNT: APPLE Strategy Management: Apple Name: Institution: 2 Strategic Management: Apple Strategic Management: Apple Apple computers is one of the most known brands in the world. The company have positioned itself as a market leader and also as a trend setter in the industry where other companies follow. The company’s success can be attributed to the strategies that the company employs in running its day to day activities. On this note there are various strategies which companies can use for them to gain competitive advantage. These strategies include the pricing strategies, promotion strategies and defensive strategies. Apple computer has embraced all these strategies and capitalized on them such that they are capable of making profits even in times where the industry is not performing very well. To begin with, manufacturers can use the pricing strategies for competitive advantage. Most customers want their products at affordable prices. Others focus on quality if product but perceived quality is affected by the price of the gadgets. For a company to be competitive, they should focus on the targeted customers. Narrowing down to Apple company, there have been increased performance by the company over the past years and the change is steady. This is due to their pricing strategies, the high prices which is associated with their commodities brings out perceived quality which then drives the demand for apple products. The second strategy used ...
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