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Pittsburgh Restaurant Business Plan

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Running head: RESTAURANT BUSINESS PLAN

Pittsburgh Restaurant Business Plan

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RESTAURANT BUSINESS PLAN

Pittsburgh Restaurant Business Plan

Pittsburgh PA offers a great opportunity for prospective investors to establish a fortune

restaurant. This observation is based on the fact that the location is characterised by low

competition, a high population, and low crime rate among other business supportive structures.

Some of the typical factor that are worth considering before establishing a restaurant business in

Pittsburgh include the business model, the demographic structures, and the market and industrial

situation (Saad, 2006). These considerations require the use of both qualitative and quantitative

research methods.

Business model

As it’s the case with most profitable restaurants, the likes of McDonald, Rockpool and others, the

best business model in the restaurant industry is to target a specific demographic. The population

segment that the business will target is the couples or families around Pittsburgh, where Western

buffet will be offered. The decision to target a demographic segment is justified by the fact that.

the business model will enable the business to offer tailored environment, meeting the

customers’ needs.

Key contacts in the market research

In order to gain a high degree of the market insight and knowledge there is need for the business

to conduct both primary and secondary research. To get an accurate information on the families

or couples around Pittsburgh, the research team will visit or call the local commerce to obtain

statistics such as the census data of the families in the community. Another key category of

people who will be contacted is the editors of the restaurant industry trade journals as well as the

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Running head: RESTAURANT BUSINESS PLAN Pittsburgh Restaurant Business Plan Course: Student’s Name: Date: 2 RESTAURANT BUSINESS PLAN Pittsburgh Restaurant Business Plan Pittsburgh PA offers a great opportunity for prospective investors to establish a fortune restaurant. This observation is based on the fact that the location is characterised by low competition, a high population, and low crime rate among other business supportive structures. Some of the typical factor that are worth considering before establishing a restaurant business in Pittsburgh include the business model, the demographic structures, and the market and industrial situation (Saad, 2006). These considerations require the use of both qualitative and quantitative research methods. Business model As it’s the case with most profitable restaurants, the likes of McDonald, Rockpool and others, the best business model in the restaurant industry is to target a specific demographic. The population segment that the business will target is the couples or families around Pittsburgh, where Western buffet will be offered. The decision to target a demographic segment is justified by the fact that. the business model will enable the business to offer tailored environment, meeting the customers’ needs. Key contacts in the market research In order to gain a high degree of the market insight and knowledge there is need for the business to conduct both primary and secondary research. To get an accurate information on t ...
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