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Analyzing Visual Rhetoric

Google is a multinational company headquartered in Menlo Park, California. The

company which is one of the biggest technology giants in the world specializes in Internet-

related services including providing browsing engines for clients. Since technology is always on

the rise, the company focuses on providing cutting-edge solutions to different technology issues

in the market. The main concern of this company is to ensure that it stays on the forefront in the

introduction of new technology that changes the way people experience the world. The main

products that Google offers include online advertising, search engines, internet services,

enterprise services, and tech products. The two images presented as a part of the company’s

advertising efforts present an illustration of how Google has expanded its services beyond

internet and advertising and into technological products that are efficient and classy.

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The two images present two different but closely-related goals of Google in the industry.

First, it is evident that Google has gone beyond the traditional services it once offered in internet

provision and search engines. Having been a leading provider of internet services in a long time,

the company has earned a customer base that highly depends on its services around the world.

The first image, therefore, is an introduction of new technological devices that keep the company

at the forefront of providing internet-related services. By introducing a Pixel 2 edge-to-edge

screen phone, the company aims to convince its consumers that it is on the forefront of

manufacturing devices that ensure that people stay connected. As such, the goal of the image is

to leverage the quality services provided in other areas in introducing a smartphone which the

consumers may expect to be as efficient as the other services.

Secondly, the company wishes to distinguish itself as classy and up to date with

technology. The second image, therefore, is a show of class leveraged in technology. The 3D

viewing glasses are not only technologically advanced but appealing in their appearance. The girl

pictured wearing them seems smart and classy. By classy, it narrows down to the quality of

service and products offered. Therefore, the launch of these 3D glasses is a show of quality and

class in design and production. The product launch was described by Owens as a “move to

challenge the tech rivals specifically Apple in the release of the series of iPhones” (Owens 1).

The two images, essentially, are a statement by the company that it is now a core participant in

the phone technology and that it provides class and quality in the same package.

The audience of the two images is the trendy handset user. This can be determined from

the context of the images. The first image of the Pixel phone is presented in a curved screen of an

edge-to-edge phone. Its appearance is such that anyone who likes new mobile phone devices

would go for it. The second image of the virtual reality 3D glasses is pictured in an airport hub

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Surname 1 Name Professor Course Date Analyzing Visual Rhetoric Google is a multinational company headquartered in Menlo Park, California. The company which is one of the biggest technology giants in the world specializes in Internetrelated services including providing browsing engines for clients. Since technology is always on the rise, the company focuses on providing cutting-edge solutions to different technology issues in the market. The main concern of this company is to ensure that it stays on the forefront in the introduction of new technology that changes the way people experience the world. The main products that Google offers include online advertising, search engines, internet services, enterprise services, and tech products. The two images presented as a part of the company’s advertising efforts present an illustration of how Google has expanded its services beyond internet and advertising and into technological products that are efficient and classy. Surname 2 The two images present two different but closely-related goals of Google in the industry. First, it is evident that Google has gone beyond the traditional services it once offered in internet provision and search engines. Having been a leading provider of internet services in a long time, the company has earned a customer base that highly depends on its services around the world. The first image, therefore, is an introduction of new technological devices that keep the company at the forefront of providi ...
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