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Banking Market Research

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Economics
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Running Head: ECONOMY 1
Marketing Research Committee on the Economy
Author’s (Name)
Institution (Affiliate)

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ECONOMY 2
Marketing Research Committee on the Economy
Introduction
Market research is an integral part of development in the banking sector. With a vibrant
research sector, the bank will understand the underlying economic conditions and make
decisions that will not antagonize the general population and potential clients. Over the years,
economists have tried to come up with theories that play a vital part in explaining purchasing
decisions and how people make choices.
Discussion
How People Make Decisions
People make decisions because they have options. When a customer is presented with
options to choose, they will look at them and make a decision based on what they want and can
afford. Decisions are made according to the incentive. Commodities and services that have a
higher incentive will attract and the decision being made will be biased towards that item.
Many people buy goods after carefully evaluating the market value against the price it is
being offered for. Therefore, they will see if the price is fair. The price is always perceived as
what people are willing to give up for that commodity.
How People Interact
The market has two kinds of individuals, the buyers, and the sellers. The interaction
between these people is based on interest. The buyers of the services are looking for the
organization that will offer the best price, to save on their incomes. Consequently, the sellers
want to maximize profits on the sales. In fact, monopolistic markets can even lead to extortion.

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Running Head: ECONOMY 1 Marketing Research Committee on the Economy Author’s (Name) Institution (Affiliate) ECONOMY 2 Marketing Research Committee on the Economy Introduction Market research is an integral part of development in the banking sector. With a vibrant research sector, the bank will understand the underlying economic conditions and make decisions that will not antagonize the general population and potential clients. Over the years, economists have tried to come up with theories that play a vital part in explaining purchasing decisions and how people make choices. Discussion How People Make Decisions People make decisions because they have options. When a customer is presented with options to choose, they will look at them and make a decision based on what they want and can afford. Decisions are made according to the incentive. Commodities and services that have a higher incentive will attract and the decision being made will be biased towards that item. Many people buy goods after carefully evaluating the market value against the price it is being offered for. Therefore, they will see if the price is fair. The price is always perceived as what people are willing to give up for that commodity. How People Interact The market has two kinds of individuals, the buyers, and the sellers. The interaction between these people is based on interest. The buyers of the services are looking for the organization that will offer the best price, to save on their incomes. Co ...
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