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Home Depot Enterprise Final

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Running Head: HOME DEPOT ENTERPRISE 1

Home Depot Enterprise

Student’s Name

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HOME DEPOT ENTERPRISE 2

Home Depot Enterprise

Introduction and Thesis Statement

The Home Depot enterprise is an American based firm that deals with the trade of tools,

building merchandises, and supply of home improvement materials to its clients. Importantly, the

business headquarter is located in Atlanta with an unincorporated support base spread in the

country (Erskine, Camillo, Bajada, & Holt, 2015). Moreover, the store has numerous outlets

distributed across the fifty states of America, Virgin Island, and Guam. Additionally, the

company has various openings in the ten provinces of Canada and Mexico that helps in

distribution of its products. Notably, the primary objective of Home Depot is to create one-stop

shopping for its customers, and the notion was developed by the introduction of two pioneer

stores in the year 1979 in Atlanta Georgia (Erskine et al., 2015). Currently, Home Depot is the

most significant retailer in the United States surpassing its major competitor Lowe’s since the

beginning of 1989. In essence, the corporation has been increasing its consumer base by

expanding to other countries and developing its product to suit their shoppers, hence, having a

competitive edge compared to rivals (Home Depot, 2017). Therefore, this paper precisely

examines Home Depot business profile, structure, marketing strategies, and financial analysis.

The Main analysis

Business Profile

Founders

The Home Depot Company was established in the year 1978 by Bernie Marcus and

Arthur Blank, and they were helped by an investment financier Ken Langone that aided in

securing of financial services (Erskine et al., 2015). Further, Ron Brill and Pat Farrah were

among other individuals that were involved in developing the firm with a vision of making the

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Running Head: HOME DEPOT ENTERPRISE Home Depot Enterprise Student’s Name Institutional Affiliation Course Number Date 1 HOME DEPOT ENTERPRISE 2 Home Depot Enterprise Introduction and Thesis Statement The Home Depot enterprise is an American based firm that deals with the trade of tools, building merchandises, and supply of home improvement materials to its clients. Importantly, the business headquarter is located in Atlanta with an unincorporated support base spread in the country (Erskine, Camillo, Bajada, & Holt, 2015). Moreover, the store has numerous outlets distributed across the fifty states of America, Virgin Island, and Guam. Additionally, the company has various openings in the ten provinces of Canada and Mexico that helps in distribution of its products. Notably, the primary objective of Home Depot is to create one-stop shopping for its customers, and the notion was developed by the introduction of two pioneer stores in the year 1979 in Atlanta Georgia (Erskine et al., 2015). Currently, Home Depot is the most significant retailer in the United States surpassing its major competitor Lowe’s since the beginning of 1989. In essence, the corporation has been increasing its consumer base by expanding to other countries and developing its product to suit their shoppers, hence, having a competitive edge compared to rivals (Home Depot, 2017). Therefore, this paper precisely examines Home Depot business profile, structure, marketing strategies, and financial analysi ...
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