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Shutterfly

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Management
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SURNAME 1
Student Name:
Course Title:
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Question 1
According to Jeff Housenbold, the Shutterfly CEO, success is a way in which an individual
figure out what he is good at, identify a strategic position of earning money and then
concentrates on what he does. Housenbold definition is clearly related to strategic
management. The relationship between Strategic management and his definition is that
strategic management involves with setting objectives, analyzing the working environment
both internally and externally as according to his success definition which he says that,
"figure out what you're good at, figure out where you can make money, and focus".
In comparing Housenbold's definition of success and its relationship with Strategic
management, both of them are involved in the evaluation, formulation, and assessment of the
environment. As success is to figure out where you can make money also strategic
management involves the assessment of both internal and external environment in which an
organization competes. Strategic management ensures that strategies established in an
organization establish a direction the business will follow and set a focused effort similarly to
Housenbold's definition hence indicating a relation between the two.
Question 2
Shutterfly is an online-based image printing company which enables its customers to create
personalized picture gifts that include wall art, smartphone cases, and home decoration. The
main competitor of Shutterfly company is Snapfish company based in San Francisco,
California.

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Porter's Five Forces model identifies and evaluates competitive forces that nurture different
industries. Organizations benefit from the Five Forces model since it helps them find out their
strengths and weaknesses. The Five Forces model is illustrated in the figure below.
I. Competition in the Industry
A good number of competitors in online-based image printing industry that Shutterfly
company competes offers low customer service and products according to the Shutterfly
CEO. Housenbold says that the company has a 100% satisfaction guarantee as compared to
their competitors which include Kodak and Snapfish. For instance, the two competitors
Kodak and Snapfish downsample images to fit into their resolution specifications as
compared to Shutterfly who do not downsample or compress customer images. With this
case, customers go out to reach Shutterfly since they offer the best services to their
customers.
II. Potential of New Entrants Into an Industry
Various new entrants have emerged into the industry since the Shutterfly launch in December
1999. The new entrants include Kleiner, Sequoia, and Sutherhill but they have failed to be

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SURNAME 1 Student Name: Course Title: Tutor: Date: Question 1 According to Jeff Housenbold, the Shutterfly CEO, success is a way in which an individual figure out what he is good at, identify a strategic position of earning money and then concentrates on what he does. Housenbold definition is clearly related to strategic management. The relationship between Strategic management and his definition is that strategic management involves with setting objectives, analyzing the working environment both internally and externally as according to his success definition which he says that, "figure out what you're good at, figure out where you can make money, and focus". In comparing Housenbold's definition of success and its relationship with Strategic management, both of them are involved in the evaluation, formulation, and assessment of the environment. As success is to figure out where you can make money also strategic management involves the assessment of both internal and external environment in which an organization competes. Strategic management ensures that strategies established in an organization establish a direction the business will follow and set a focused effort similarly to Housenbold's definition hence indicating a relation between the two. Question 2 Shutterfly is an online-based image printing company which enables its customers to create personalized picture gifts that include wall art, smartphone cases, and home decoration. The main competitor of Shutterfly compa ...
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