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Marketing Plan And Strategy.edited

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Marketing

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Running head: MARKETING PLAN AND STRATEGY 1

Marketing Plan and Strategy

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MARKETING PLAN AND STRATEGY 2

Marketing Plan and Strategy

In the recent past, management has embraced the approach of having a marketing plan

and strategies that would aid a company to thrive and succeed in the competitive corporate

world. A marketing plan outlines the manner in which an organization intends to rationalize its

resources, handle its customers, and engage in production Kotler & Armstrong, 2010). The

management, as well as operations team, strives to develop and implement practical marketing

strategies, which can guarantee a sustainable flow of organization quotidian operations.

Importantly, a marketing plan and strategies revolve around the nature of environ an organization

desires to develop for customers in the bid to make sales. This involves concepts like

demographics and geographic and market segmentation. Therefore, a stable marketing plan

enables an organization to grow its market share resulting in more profits, more customers, and a

large market share.

Organization's Mission, Vision, and Values

An organization mission, vision, and values aid in ensuring that a company has a

competitive edge over the rivals (Kirkpatrick, 2008). Therefore, the enterprise mission will be

aimed at providing the customers around the globe with high quality, effective, and reliable

products for the attractiveness of the organization. The mission statement will help in presenting

the guidelines and goals that will lead to an effective strategic formulation of the firm. The

organization mission statement will enable the firm to design and develop products that meet the

customers’ requirements as well as suit both the domestic and global markets. Similarly, the

corporate vision will be focused on being the most client-centric organization that will provide

and enable the customers to access anything they might desire to purchase. The vision statement

will play an imperative role in providing organizational direction that aims at achieving a desired

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Running head: MARKETING PLAN AND STRATEGY Marketing Plan and Strategy Student’s Name Institutional Affiliation 1 MARKETING PLAN AND STRATEGY 2 Marketing Plan and Strategy In the recent past, management has embraced the approach of having a marketing plan and strategies that would aid a company to thrive and succeed in the competitive corporate world. A marketing plan outlines the manner in which an organization intends to rationalize its resources, handle its customers, and engage in production Kotler & Armstrong, 2010). The management, as well as operations team, strives to develop and implement practical marketing strategies, which can guarantee a sustainable flow of organization quotidian operations. Importantly, a marketing plan and strategies revolve around the nature of environ an organization desires to develop for customers in the bid to make sales. This involves concepts like demographics and geographic and market segmentation. Therefore, a stable marketing plan enables an organization to grow its market share resulting in more profits, more customers, and a large market share. Organization's Mission, Vision, and Values An organization mission, vision, and values aid in ensuring that a company has a competitive edge over the rivals (Kirkpatrick, 2008). Therefore, the enterprise mission will be aimed at providing the customers around the globe with high quality, effective, and reliable products for the attractiveness of the organization. The mission statement ...
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