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Nonverbal Communication

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Subject
Communications
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Homework
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1). Effective communication by the seller is paramount in attracting, satisfying, and retaining
clients. The reputation of a professional sales team is not only based on spoken communication
but also on non-verbal communication. The non-verbal communication significantly impacts the
first impression of customers and their experiences either positively or negatively in regard to
gestures, body language, facial expressions, proximity, etc. that is used by the seller. It is
unfortunate that with the increased research of non- verbal communication in human and social
sciences done in the recent decades, there is little that has been done in the field of marketing.
Interesting, one of the recent study approved the importance of non-verbal communication where
it found out that a significant percent, 55% of non-verbal communication is used in passing
across any message as opposed to 38% usage of voice and 7% of word communication.
2). From a nonverbal perspective, interpersonal communication entails eye contact, facial
expressions, postures, vocal tones and many more nonverbal cues regarded as body language.
The use of some given simple tools can help in interpreting nonverbal signals made by others
and respond to them appropriately. There are three levels of communicating with others namely:
what is said, how it said, and what accompanies the saying. It is estimated that 55% of our
communicated information is done through our actions as we speak. The distance between
individuals is of significance, where between 3ft and 5ft, we can alienate ourselves to avoid
contact, but between 5ft and 12ft, we are obligated to recognize others by communicating with
them. Status exchange is a common thing that happens in most meetings alongside greetings
and introductions. Usually, whoever offers a hand for shaking is regarded as the host.
Interestingly, much of the nonverbal communications are directed towards the eyes and

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eyebrows. In regard to eye contact, the ones who maintain eye contact are those listening while
those speaking do not necessarily maintain the contact.
3). The acceptance of some words in certain languages and unacceptance of the very words in
other language is a perfect example of differences existing in verbal communication. It is
important to be sensitive to the usage of written and oral communication alternatively from one
culture to another. Nonetheless, non-verbal communication is also important, with the level of
importance differing from one culture to another. Essentially, non-verbal communication entails
facial expressions, kinesics, proxemics, sense of time, and gestures. For instance, there is more
preference for Ñamaste compared to shaking of hands in the Indian culture.
4). The harmonious interplay of the three aspects of communication - visual (gestures and 55%
effect), sound (intonation, pitch, size - 38% effect), and verbal (words - 7% effect) are critical for
effective transfer of message. The extra validation of the verbal communication can be done by a
section of the nonverbal behavior in any usability test mode. In enhancing user understanding,
assessing cases for designers, and the collection of user data from multiple cultures, it is
mandatory to integrate and understand nonverbal communication.
5). You can be sending powerful messages regardless of the words you speak in terms of
nonverbal communication such as through the body language. The meaning of your words can
be impacted by your tone, pitch, quality, speed, and volume of your tone. Your body language
has the power to:
* Enhance repetition of your spoken words;

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1). Effective communication by the seller is paramount in attracting, satisfying, and retaining clients. The reputation of a professional sales team is not only based on spoken communication but also on non-verbal communication. The non-verbal communication significantly impacts the first impression of customers and their experiences either positively or negatively in regard to gestures, body language, facial expressions, proximity, etc. that is used by the seller. It is unfortunate that with the increased research of non- verbal communication in human and social sciences done in the recent decades, there is little that has been done in the field of marketing. Interesting, one of the recent study approved the importance of non-verbal communication where it found out that a significant percent, 55% of non-verbal communication is used in passing across any message as opposed to 38% usage o ...
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